Three Mistakes You Should Never Make When Designing Your Trade Show Booth

Posted on: 14 April 2017

When you're breaking into the trade show industry, building that first booth can really make or break your identity to attendees. That means that it's important for you to create the image that you want to project, because otherwise you risk confusion and missed opportunities. Here are a few common mistakes that you should avoid as you're creating your overall design.

Don't Lose Sight Of Your Company's Message

One of the biggest mistakes you can make is losing sight of your company's overall message in your booth design. For example, if your company's biggest brand push is about environmental responsibility, having a booth that's made from plastics and non-renewable materials will contradict that message. For companies that focus on innovation or cutting-edge technology, look for a minimalist design that focuses on sleek lines and structures.

Don't Forget About Continuity

Another common problem for trade show booth designers is creating a booth that isn't cohesive in appearance. Make sure that every feature you add, every design element you incorporate, and even all of the colors that you choose convey a clear, cohesive image. Anything that looks forced, such as a wood-like design mixed with metal edges and technology elements, is going to stand out to attendees as out of place. To make a cohesive design, start by focusing on the one primary element you want your booth to have, then connect all of the additional features back to that single element so that everything works together.

Don't Dismiss The Importance Of Lighting

Few things can sink your booth design faster than poor lighting. Many first-time trade show exhibitors make the mistake of thinking that the lights in the trade show venues will be sufficient to showcase their booth. Since most venues will have only overhead lights, you're likely to lose out on lighting where you really want or need it. When you're designing your booth, incorporate spotlights and small targeted lighting to highlight your products, signage, and message where you can. The lights will draw the eye, ensuring that attendees see the things you want them to see: namely, who you are and what you have to offer.

When it comes to a successful trade show, you need to be sure that you're putting forth the image that you truly want, showcasing your products well, and reaching attendees effectively. Avoiding these three mistakes can help you to do just that. Talk with a local trade show booth designer like Iconics for more tips and advice.